Back in the 00s, NYC promoter and DJ Larry Tee created a new genre of music around bands like Ladytron, Scissor Sisters, Fischerspooner and Peaches, and coined the term Electroclash. He created the first Electroclash Music Festival to showcase the new sound and needed a visual identity to go with it. The identity is based on a European and Bauhaus design aesthetic of bold colors and simple, telegraphic shapes. Like the music, the logo is "HOT" like a stove burner. Electrical outlets and sexual imagery are used throughout. Outdoor media was posted all over the City to get people excited. Electroclash has become an international musical style and movement.
Deliverables: Brand Identity, Posters, Compilation CD, Tee-shirts
