Reflex Group in Manhattan came to us to design the visual identity for Beaujolais Wine. They were launching an ad campaign in the US and wanted to target a younger crowd and show that you can drink Beaujolais all year round, particularly chilled. A bold primary color palette represents each season and becomes interchangeable for each piece of communication. We used the "O" as a graphic motif throughout the campaign, particularly in the CD they gave away at DJ events. Outdoor posters were swiped all over downtown.
Deliverables: Visual Identity, Poster and Ad Design, CD promotion with booklet (created at Strawberry Design)
