TRÜF : A TRUE FIT FOR YOUR BRAND.

A TRUE FIT FOR YOUR BRAND

We create elegant and effective visual identities for companies of all sizes, from start-ups to start-overs. As brand designers with advertising backgrounds, we have a unique perspective on what makes your brand speak to consumers, and consumers speak to your brand. No matter how big or small your business is, we’ll build a solution to fit your needs. What does that mean to you? Personal attention and world-class creativity that helps grow your business.

Brand Development

Brand Identity

Logo & Icon Design

Naming

Brand Guidelines

Web Design

Web Development

Print Design

Print Production

Advertising

Social Media

Copywriting

Creative Consulting

ADAM GOLDBERG :
PRINCIPAL + CREATIVE DIRECTOR

Adam is a highly versatile Creative Director with over 15 years experience specializing in branding, digital and integrated advertising. He's infused his unique vision and big picture thinking into many projects for advertising agencies both large and small-ish, having led multi-faceted campaigns for Kraft, Citibank, HP, AT&T and countless others. From global branding campaigns to new product launches and multiple new business wins, there isn't much he hasn't tussled with. He prefers his espresso black and condensed, much like his typefaces.

MONIKA KEHRER :
PRINCIPAL + DESIGN DIRECTOR

With a finger on the pulse of fashion and culture, Monika projects her unique style onto everything she does. She spent 13 years in NYC working on high-profile ad campaigns for agencies like Ammirati, Draft, Hill Holliday and Digitas before moving to LA in 2005 to start TRÜF. After studying illustration and design at Syracuse University, her experience ranges from being a published illustrator to mastering print design and advertising, and more recently winning awards in brand identity and website design. Her German roots inspire her to be pixel perfect, but she still prefers ink on paper.

STRATEGIC PARTNERS:

We work with a collective team of designers, strategists, developers and copywriters who share our passion for good & smart design. If we don't know how to do it ourselves, we know someone who does.

IMA Best in Class - SuperGeekery

IMA Best in Class - Great Museums

IMA Best in Class - TRÜF Site

Site of the Day - The CSS Awards

Website of the Month - Creative Fusion Pro

Logo Lounge, volumes 4, 5 & 6

Logo Lounge Master Library Series

Connect! Marketing in the Social Media Era

2003-2007 Print Regional Design Annuals