Why Designers Shouldn’t Settle
Ugly designs abound on the web, and behind each and every one of them is a “designer”.
In many of these cases the designers behind the sites are simply incompetent.
They’re often amateur designers or those who have little or no design training or people who design their own sites based on a book from their local library that’s ten years out of date.
But there are other times when the designer was perfectly capable of creating a better site.
So why would a perfectly competent designer create a site that isn’t very good? The answer is simple: they settled. It happens all the time….(read the entire article here)