Thinking In And Out Of The Box.
It’s nice to see a corporate rebrand done right. There’s been a lot of fuss about rebrands gone wrong lately (think Pepsi, Tropicana, Baskin Robbins), where the brand moves so far from where it was that people are turned off and walk right by it on the shelves. But this not only modernizes Jack in the Box, but the entire system is smart, fresh and gives a nod to it’s retro heritage. Yet another stellar & inspirational identity system from Minneapolis’s Duffy & Partners.
Thanks to Brand New for the before & after images.