Negative Space In Logo Design
We are huge fans of negative space and white space in general. It allows for the mark to “breathe” or to create a “surprise” in the logo itself. It’s remarkable how much a logo will pop off the page by adding tons of space around it. It is one of the most difficult things to sell-in to a client, but if you do, it’s totally worth it.
Check out this great post from Logo Design Love.