Evolution Fresh. The Freshest Juice Around.
Starbucks purchased Evolution Fresh in late 2011 in preparation for opening Juice Bars across the country that feature “Mixologists” creating tasty fruits and veggie blends. The new packaging design, brand identity and website are divine. Every time I see the new bottles at the store it makes me happy. They’re using watercolor (real or digital?) to “paint” the handwritten logo and create swirls of color that almost look like fruit and veggie peels. They are beautiful and really pop off the shelves in a crowded store.
From their blog:
“Beginning today, the refreshed Evolution Fresh brand will cycle into grocery channels. The new branding clearly reflects the vibrancy of real, pure ingredients and products, highlighting the fact that the juice is never heated due to Evolution Fresh’s innovative use of high pressure processing (HPP). After cold pressing and squeezing the juice, HPP is used to retain more of the flavors, vitamins and nutrients of raw fruits and vegetables.”
We can’t find who designed it, so we’re assuming it’s being doing by Starbuck’s in-house design partnership with Lippincott. If anyone has more info, please post below. Thanks!