News. Opinions. Trends. Techniques. Likes.
Another Day At The Beach House.
We just designed this brochure for the Annenberg Community Beach House in Santa Monica to attract people to rent out the space for weddings, birthdays,… >
E-news From The Art Circle
We just finished designing an HTML email campaign for our client Art Circle here in LA. Their fall announcements include a new Art Showroom and 3 new artists… >
First Pacific Gets A Brand Bail Out.
Check out the rebrand we did for First Pacific Financial, a local real estate loans company. Having not had a website or visual identity for 25 years, we… >
Clients From Hell : A Place to Vent
Submit your client horror stories (anonymously). Is it a good thing that everyone else has similar issues with clients? Or a bad thing? At least there’s a… >
0
ADC Brand Evolution Gone Awry.
After 90 years of service to the creative community, The Art Directors Club recently launched an identity rebrand created by Trollbäck + Company.… >
Type Geek
UI/UX designer Glenn Sorrentino commits to a Helvetica tramp stamp.
Imbuia Gets A Green Renovation.
We just launched this brand redesign for Imbuia Construction based out of LA. Imbuia is a dark, exotic wood that grows in Brazil, where it’s often used… >
New 9/11 Memorial & Museum Logo.
Courtesy of Brand New: The new brand identity for the renamed 9/11 Memorial Museum. The new identity coincides with the opening of the 9/11 Memorial site… >
The Federer Brand: Cool, Stylish & Winning
The easily recognizable Roger Federer brand: in it’s original crest form from 2006, and the more contemporary monogram from this year. A good story in the… >
3
The Good Book Of Burton
The newly launched site for Burton Snowboards. Modern, unique and full of Flash Goodness. UPDATE: “The Good Book” version of their site is no longer up.… >
Kleenex: A Slice Of Summer
LA-based illustrator Hiroko Sanders created the illustrations for the new Kleenex® Brand tissue box series. Each box, with its corresponding illustration,… >
TRÜF + Annenberg Community Beach House
TRÜF welcomes the City of Santa Monica, our newest client, to help promote events for the Annenberg Community Beach House. Located on Pacific Coast Highway… >
3 More Logos Being Published.
These 3 logos have been selected to be in a new LogoLounge project, “Animals and Mythology”, the second book in the new Master Library series. This new… >
The Syfy Rebrand Is Here.
After much anticipation and opinion in the blogosphere on the renaming of the Sci-fi Channel to SYFY, the brand identity is finally out. Created by Proud… >
TRÜF Published In Logo Lounge 5.
Finally, Logo Lounge Volume 5 is out with the logo we designed for Explore, a project of The Annenberg Foundation, published on Pg. 87. A small thing, but… >