Our belief is simple: designing a brand is like designing a relationship. When looking for your soul mate, you’re attracted to three things: looks, personality and substance. When you find all three, you’re bound for engagement (pun intended). Building a brand is no different. Successful and long-lasting brands use all three ingredients to attract their audience in today’s crowded marketplace. Without good design as the first stage of Brand Attraction, you’re just another one night stand.
STAGES OF BRAND ATTRACTION :
Consumers are usually attracted to a specific company, product or service in three different stages.1. LOOKS = Visual Identity
2. PERSONALITY = Brand Voice & Feeling
3. SUBSTANCE = Smart Marketing Strategy
A FEW OF OUR FAVORITE BRANDS :
These brands make you feel a certain way, provide a connection and keep you coming back for more. What do they have in common? They all start with great design.TEN CANE = stylish and exotic
KIEHLS = natural heritage
METHOD = clean home, clean conscience
NARS = sophisticated and seductive
BURTON = fresh, hip and cool
SKYPE = cloudy and fun
BARACK OBAMA = crisp and organized
GUCCI = luxurious glamour, quality
BOUNCE = modern and friendly
FREE PEOPLE = young and ecclectic
MAD MUSEUM = funky and humorous
DUNHILL = masculine and sophisticated
FOO FIGHTERS = grungy, loud and cool