We create elegant and effective brand design solutions for companies of all sizes, from start-ups to start-overs. As designers with advertising backgrounds, we have a unique perspective on what makes your brand speak to consumers, and consumers speak to your brand. Through personal attention and world-class creativity, we’ll build a one-of-a-kind solution to fit your needs.
ADAM GOLDBERG : PRINCIPAL + CREATIVE DIRECTOR
Adam is a highly versatile Creative Director with over 15 years experience specializing in branding, digital and integrated advertising. He's infused his unique vision and big picture thinking into many projects for advertising agencies both large and small-ish, having led multi-faceted campaigns for Kraft, Citibank, HP, AT&T and countless others. From global branding campaigns to new product launches and multiple new business wins, there isn't much he hasn't tussled with. He prefers his espresso black and condensed, much like his typefaces.
MONIKA KEHRER : PRINCIPAL + DESIGN DIRECTOR
With a finger on the pulse of fashion and culture, Monika projects her unique style onto everything she does. She spent 13 years in NYC working on high-profile ad campaigns for agencies like Ammirati, Draft, Hill Holliday and Digitas before moving to LA in 2005 to start TRÜF. After studying illustration and design at Syracuse University, her experience ranges from being a published illustrator to mastering print design and advertising, and more recently winning awards in brand identity and website design. Her German roots inspire her to be pixel perfect, but she still prefers ink on paper.
SERVICES :
Brand Development
Brand Positioning
Brand Identity
Brand Guidelines
Web Design
Web Development
Print Design
Print Production
Advertising & Social Media
Copywriting
Creative Consulting
SHINY THINGS :
IMA Outstanding - Explore
IMA Best in Class - SuperGeekery
IMA Best in Class - Great Museums
Interactive Media Award - TRÜF Site
Site of the Day - The Awwwards
Website of the Month - Creative Fusion Pro
Logo Lounge, volumes 4, 5 & 6
Logo Lounge Master Library Series
Connect! Marketing in the Social Media Era
2007 Print Regional Design Annual
2005 Print Regional Design Annual
2003 Print Regional Design Annual