We create elegant and effective visual identities for companies of all sizes, from start-ups to start-overs. As brand designers with advertising backgrounds, we have a unique perspective on what makes your brand speak to consumers, and consumers speak to your brand. No matter how big or small your business is, we’ll build a solution to fit your needs. What does that mean to you? Personal attention and world-class creativity that helps grow your business.
ADAM GOLDBERG : PRINCIPAL + CREATIVE DIRECTOR
Adam is a highly versatile Creative Director specializing in branding, digital and integrated advertising. He's infused his unique vision and big picture thinking into many projects for ad agencies both large and small-ish, having led multi-faceted campaigns for Kraft, Citibank, HP, AT&T and countless others. From global branding campaigns to new product launches, there isn't much he hasn't tussled with. He also has a few hundred million dollars worth of new business wins under his belt and deeply regrets not having worked on commission. He continues designing better brands at TRÜF for True Religion Brand Jeans, Plentii and the Annenberg Foundation. He prefers his espresso black and condensed, much like his typefaces.
Made a mark @ Wunderman, Ammirati Puris Lintas, Draft, FCBi, Daily, The Sloan Group, BBDO
MONIKA KEHRER : PRINCIPAL + DESIGN DIRECTOR
With a finger on the pulse of fashion and culture, Monika projects her unique style onto everything she does. A glutton for punishment, she spent 13 years in Manhattan working on high-profile campaigns for the big ad agencies while running her own boutique design studio, Strawberry. From Compaq to the Electroclash Music Festival, Showtime to the award-winning Sanctuary Tea Lounge, she's created visual identities for a who's-who in the industry. She even has a past life as an award-winning, published illustrator. At TRÜF, she continues her passion for great design on Explore, Plentii, BabaKul and the Annenberg Community Beach House. Her German roots inspire her to be pixel perfect, but she still prefers ink on paper.
Made a mark @ Ammirati Puris Lintas, Draft, McCann, Hill Holliday, Digitas, Tequila, Showtime Networks & Mezzina/Brown
SERVICES :
Brand Development
Naming
Positioning & Strategy
Brand Identity
Brand Guidelines
Logo & Icon Design
Web Design & Development
Print Design & Production
Advertising & Social Media
Copywriting
Creative Consulting
STRATEGIC PARTNERS:
We work with a collective team of designers, strategists, developers and copywriters who share our passion for good & smart design. If we don't know how to do it ourselves, we know someone who does.
Thinkstate : digital brand strategists
Ludlow Kingsley : flash developers
JMX2 : digital creative consultants
SHINY THINGS :
Site of the Day - The CSS Awards
Website of the Month - Creative Fusion Pro
Logo Lounge, volumes 4, 5 & 6
Logo Lounge Master Library Series, vol II
Logo Lounge Master Library Series, vol III
Connect! Marketing in the Social Media Era
2007 Print Regional Design Annual
2005 Print Regional Design Annual
2003 Print Regional Design Annual